The Sprintcar Entrants Group was formed in 2000 to market and promote sprintcar racing at the highest level in Western Australia. The group works with racing venues (mainly the Perth Motorplex and Quit Bunbury Speedway) to promote the AHG Sprintcar Series that runs from October to April each summer.

The Automotive Holdings Group (AHG) continues to be the naming-rights sponsor of the series and their ongoing support is invaluable. AHG is Australia’s largest motoring and logistics group and has more than 40 car and commercial truck dealerships. Over the years the Sprintcar Entrants Group has continually looked at different ways to deliver a high-quality and engaging product for both the racers, fans and promoters.

This has resulted in the series being fine-tuned as the SEG board sets the benchmark for Speedway and Sprintcar racing in this country. Sprintcar racing is motorsport at its finest and we look forward to seeing you trackside at a round of the AHG Sprintcar Series real soon.

Want to get more news on WA sprintcar racing as it happens? Make sure you LIKE the Sprintcar Entrants Group Facebook page and FOLLOW SprintcarEG on Twitter. This is a great way to keep up to date and be part of the conversation, particularly with live updates on race nights.


HONESTY: Be honest to each other and the members

FORWARD-LOOKING: Move the sport forward through marketing and exposure

INSPIRATION: As leaders, we must make the right decisions and be accountable for those decisions

COMPETENCY: Living up to our word and giving our members the information they require

FUN: The sport should always remain fun and fulfilling


1.2 Million fans every summer

Sprintcar teams race in excess of 20 meetings in a season

The Perth MOTORPLEX attracted over 300,000 people during season 2009’10


Males 81%

Average age 38 years old

55% married……58% have families

Females and children make up around 20%

Blue collar to white collar split 50/50

Average income $60k+

Motor sport crowd attendance is second only to V8 Supercars

Sprintcars are the most popular division

Motorsports true family show

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